PAM + COW (P+C) was created as a way to represent AlMakan’s approach to the Quick Service Restaurant (QSR) space, with a motto in becoming the #1 family choice. The key to P+C’s differentiation is that it was developed by parents to attract and include our children’s eating habits, ensuring the preparations & components are ones we give our children as well, with proper daily fresh ingredients, a la carte cooking, and safe protocols. As such, P+C today serves a varied menu of beef and chicken burgers and appetizers/sides, with a high attention on the techniques used in the preparation and cooking, thus allowing P+C to serve large-scale commercial demand of clients whilst maintaining high standards of quality and taste. That approach, along with Its playful brand identity, attracted regional players for franchising opportunities, with P+C currently operating in Saudi Arabia.